XIAOMI(HK:01810) 混沌学园·2025-06-12 07:33Core Viewpoint - The article discusses the competitive dynamics between Huawei and Xiaomi in the automotive sector, highlighting their differing philosophies and strategies in product development and market positioning [1][4][9]. Group 1: Competitive Dynamics - Huawei's Yu Chengdong criticized Xiaomi's success with a single model, suggesting that despite Huawei's superior technology, it struggles to match Xiaomi's sales figures [2][4]. - Xiaomi's SU7 model achieved significant sales, with 28,000 units delivered in the previous month, showcasing its strong market performance [2][7]. - Both companies have a history of public disputes, often using marketing strategies to generate buzz and engage consumers [3][4]. Group 2: Investment and Technology - Huawei invests heavily in automotive technology, with over 10 billion yuan annually in smart driving and cockpit technology, and a total R&D expenditure of 180 billion yuan [4]. - The company emphasizes its technological capabilities, with products like the ADS 3.0 priced at 80,000 yuan, representing 13% of the vehicle's total cost [4]. - In contrast, Xiaomi focuses on delivering strong product value, with its SU7 offering high specifications at a competitive price, effectively leveraging its internet marketing strategies [5][6]. Group 3: Market Strategies - Xiaomi's approach is characterized by a strong internet product focus, with its vehicles designed to integrate into its broader ecosystem, enhancing customer experience [6][12]. - The SU7 model set a record with over 80,000 pre-orders within 72 hours of launch, indicating strong consumer interest and effective marketing [7]. - Both companies maintain distinct philosophies: Huawei aims to empower traditional automakers with technology, while Xiaomi directly engages in vehicle manufacturing [9][10]. Group 4: Industry Context - The automotive market is increasingly competitive, with a significant number of new energy vehicles entering the market and price wars intensifying among manufacturers [16]. - The shift towards intelligent driving technology is accelerating, with many companies moving towards L3 level capabilities, reflecting the industry's rapid evolution [16]. - The competitive landscape is marked by high stakes, with both traditional and new entrants vying for market share, indicating a challenging environment for all players involved [16].