Hisense V.T.(SH:600060) 盐财经·2025-06-13 08:12Core Viewpoint - The article discusses the resurgence of nostalgia for old appliances in China, highlighting the emotional connection consumers have with durable products like air conditioners, which have stood the test of time and technological advancements [2][3][4]. Group 1: Market Dynamics - The air conditioning market is experiencing intense competition, with significant price reductions observed. For instance, the average online retail price of air conditioners dropped by 1.9% year-on-year in Q1 2025, with some individual products seeing price declines exceeding 10% [7][8]. - The 1.5-horsepower wall-mounted air conditioners accounted for 54% of online retail sales, with a year-on-year price drop of 5% [8]. - The trend of "price wars" has led some manufacturers to compromise on quality, resulting in a potential "trust crisis" among consumers regarding the air conditioning industry [8]. Group 2: Technological Advancements - Hisense is focusing on technological upgrades rather than engaging in price wars, emphasizing the importance of quality and innovation in the air conditioning sector [9][21]. - The introduction of the "Chinese Variable Frequency Chip" marks a significant technological advancement, showcasing Hisense's commitment to self-research and development in core technologies [12][16]. - Hisense has developed a fully self-researched variable frequency architecture, which includes proprietary chips and algorithms, ensuring independence from foreign imports [13][14][16]. Group 3: Product Features and Benefits - Hisense's new air conditioning systems feature advanced technologies such as the "Xinxin Ice Vein System," which allows stable operation even at high temperatures of 68 degrees Celsius [17]. - The "King Kong Cabin" outdoor unit promises durability with a 10-year guarantee against leaks and rust [18]. - Energy-saving capabilities are enhanced with AI algorithms, allowing for up to 53% energy savings during operation, significantly reducing electricity costs for consumers [19][20]. Group 4: Historical Context and Industry Impact - Hisense has a long history in the variable frequency air conditioning market, having established the first production line in China in 1996 and launching the first variable frequency air conditioner in 1997 [23][24]. - Over 29 years, Hisense has evolved its technology through multiple generations, establishing itself as a leader in the industry and pushing for a shift from price competition to quality competition [24][32]. - The recent launch of the variable frequency architecture is seen as a culmination of Hisense's technological efforts and is expected to set new standards in the global air conditioning market [27][34].