XPENG(US:XPEV) 雷峰网·2025-06-13 11:18Core Viewpoint - The article discusses the launch of Xiaopeng Motors' new model, the G7, which is positioned as the world's first L3-level AI car, emphasizing its advanced computing power and AI capabilities to capture the current market [2][9][16]. Group 1: Product Overview - Xiaopeng G7 is a new mid-size SUV with a starting pre-sale price of 235,800 yuan, set to launch in the third quarter of this year [3][7]. - The G7 features two versions: Max, equipped with two Orin-X chips, and Ultra, with three self-developed Turing AI chips, boasting a total computing power exceeding 2200 TOPS [2][9]. - The G7 targets young middle-class families, focusing on space and AI technology experience, differentiating itself from other models in the Xiaopeng SUV lineup [6][7]. Group 2: Market Positioning - The introduction of the G7 signifies Xiaopeng's refined strategy in the SUV segment, aiming to establish a foothold in the 200,000+ yuan market [7]. - The G7's pre-sale success, with over 10,000 orders in just 46 minutes, indicates strong market interest and potential for sales growth [8]. - Xiaopeng's strategy of "high configuration at low prices" continues, with the G7's computing power being a significant competitive advantage in the 250,000 yuan electric SUV market [22][30]. Group 3: Technological Advancements - The G7's Turing AI chips enable advanced AI capabilities, allowing for complex decision-making without relying on network connectivity [9][10]. - The vehicle incorporates innovative technologies such as AR-HUD for enhanced navigation and user interaction, developed in collaboration with Huawei [13][14]. - Xiaopeng aims to leverage its self-developed chips to strengthen its position in the smart vehicle sector, enhancing product competitiveness [14][28]. Group 4: Competitive Landscape - The G7 faces intense competition from established models like Tesla Model Y and BYD Tang EV, necessitating a strong differentiation strategy [20][21]. - Xiaopeng's focus on high computing power sets it apart from competitors, as few models in the same price range offer comparable capabilities [22][30]. - The CEO emphasizes that computing power will be a core variable in future market competition, with expectations for competitors to ramp up their capabilities by 2025 [20][21].