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“Lafufu”擦边Labubu,泡泡玛特失算,谁之过?

Core Viewpoint - The overwhelming popularity of Labubu has led to a surge in counterfeit products, with consumers struggling to obtain the original due to high demand and limited supply [1][3][32]. Group 1: Market Dynamics - The launch of Labubu 3.0 saw intense consumer interest, resulting in chaotic scenes at physical stores and online sales, with reports of violence and price gouging [1]. - The counterfeit market has flourished, with many "high-quality replicas" being sold under misleading pretenses, and some sellers openly labeling their products as "replicas" [2][4]. - The supply of counterfeit Labubu toys is currently outstripping demand, with factories reporting that they can sell products at any price due to high consumer interest [12][34]. Group 2: Consumer Behavior - The "hunger marketing" strategy employed by the original brand has created a perfect storm for counterfeits, as consumers are driven by a desire to own the product, often leading to impulsive purchases of fakes [13][16]. - The allure of blind box toys, where the exact item is unknown until purchase, heightens consumer curiosity and desire, further fueling demand [14][16]. - Social media plays a significant role in shaping consumer perceptions, with owning Labubu becoming a status symbol, especially after endorsements from celebrities [16][18]. Group 3: Counterfeit Characteristics - Counterfeit Labubu products are often of poor quality, with significant discrepancies in design and craftsmanship, yet they are still selling well, even overseas [26][28]. - The rise of "ugly" counterfeits has led to a unique subculture, where consumers share and showcase their fake Labubu products on social media [28][30]. Group 4: Legal and Economic Implications - The legal framework protects Labubu's design under copyright law, but enforcement remains challenging due to the decentralized nature of counterfeit production [39][41]. - Despite efforts to combat counterfeiting, including legal actions and increased surveillance, the economic incentives for counterfeiters remain high due to low production costs and high profit margins [46][49]. - To effectively combat counterfeiting, the original brand must innovate rapidly and create more collectible value in their products, while also educating consumers on the importance of avoiding counterfeit goods [50][52].