Meta智能眼镜军团扩编，Oakley和Prada加入战局

Core Viewpoint - Meta is strategically expanding its presence in the smart glasses market by collaborating with luxury brand EssilorLuxottica to launch AI smart glasses under the Oakley and Prada brands, aiming to capture key consumer segments before competitors like Google and Snap enter the market [2][8]. Group 1: Product Launch and Pricing - Meta plans to release Oakley-branded AI smart glasses priced around $360, which is higher than similar Ray-Ban products, featuring enhanced weather resistance [1][2]. - The collaboration with Prada marks Meta's first venture into high-end fashion wearables, leveraging Prada's existing licensing agreement with EssilorLuxottica [3]. Group 2: Market Strategy and Target Audience - The target demographic for the Oakley version is specifically athletes, as Meta observed significant usage of Ray-Ban smart glasses in sports activities like tennis and skiing [4]. - Meta's expansion is backed by the unexpected success of the second-generation Ray-Ban Meta smart glasses, which have sold 2 million units since their release in 2023 [5]. Group 3: Competitive Landscape - The smart glasses market is becoming increasingly competitive, with major tech companies like Alphabet and Snap planning their own smart glasses releases, prompting Meta to adopt a proactive strategy [8]. - Meta's partnership with EssilorLuxottica, valued at $5 billion, provides exclusive rights to smart glasses technology, enhancing its competitive edge [6].