Apple(US:AAPL) Counterpoint Research·2025-06-19 02:46Core Insights - iPhone's global sales in April-May 2025 increased by 15% year-on-year, achieving the highest market share for this period since the pandemic [1][4] - The growth in sales is primarily driven by the U.S. and China, marking a turnaround after three years of decline during this sales season [3][4] Market Performance - The U.S. and China are identified as key markets for Apple, with China showing particularly strong performance, reclaiming the top market share in May after previous declines [3][8] - Japan, India, and the Middle East also contributed to strong sales growth, with double-digit increases in these high-end markets [4][9] Future Trends - Two major trends are anticipated for Q2 2025: diverse markets driving sales growth and the temporary relief for Apple as Agentic AI has not yet influenced consumer purchasing decisions [4][8] - The demand for iPhones in China is expected to be further stimulated by government subsidies and promotional offers [8] Regional Insights - In Japan, the new iPhone 16e has been well-received due to its small screen design and affordable pricing, appealing to local consumer preferences [9] - India is viewed as a significant growth market, with Apple positioning it as both a manufacturing hub and a key consumer market [9][11] Consumer Behavior - The iPhone is increasingly sought after by tech enthusiasts in India, with the iOS ecosystem attracting more users, although long-term growth will depend on accessories and services [11]