零跑汽车逻辑

Core Viewpoint - The core business model of Leap Motor focuses on "extreme cost control + global B2B2C," aiming to become a profitable "super OEM" and "technology supplier" before building a strong brand [1]. Group 1: Profitability Logic - Visible profits (hardware profits): Leap Motor's "full self-research" strategy targets cost reduction from the start, achieving a remarkable gross margin of 14.9% by Q1 2025, surpassing competitors like Xiaopeng [2]. - Anticipated scale effects: The extreme "price-performance ratio" allows Leap Motor to dominate the market, leading to a positive cycle of increased sales, reduced costs, and better pricing [2]. - Guaranteed overseas model: The joint venture "Leap International" with Stellantis provides a low-risk, quick-return revenue source through B2B sales and profit sharing, leveraging existing channels [2]. Group 2: Longevity Logic - Strong cost moat: In the competitive EV market, cost advantages serve as the ultimate moat, allowing Leap Motor to maintain a competitive edge in price wars and ensuring longer survival [3]. Group 3: Strategic Certainty - Clear strategic path: Leap Motor's strategy involves capturing market share domestically through high cost-performance and leveraging Stellantis for global product and technology distribution, significantly reducing systemic operational risks [4].