BYD(SZ:002594) 雷峰网·2025-06-19 12:08Core Viewpoint - BYD is challenging Toyota after surpassing Tesla in sales, with significant growth in both domestic and international markets [1] Group 1: Sales Milestones - BYD's Yuan family has achieved a global cumulative sales milestone of 1.5 million units, including the Yuan UP and Yuan PLUS models [2] - The Yuan PLUS model reached cumulative sales of 300,000 units in just 14 months and 1 million units in 39 months, becoming the third model to surpass one million sales after the Qin and Song families [2] - In the domestic market, the Yuan PLUS has consistently topped the A-class SUV segment, with May sales reaching 12,255 units, leading competitors by several thousand units [2] Group 2: Export Performance - From January to May, BYD exported 374,200 vehicles, marking a 112% year-on-year increase, with May exports hitting a record high of 89,000 units [3] - In May 2025, BYD's total sales in 16 European countries surpassed Tesla, with a total of 10,199 units sold, leading Tesla by 6,619 units in major markets like the UK, France, Germany, Italy, and Spain [3] - BYD became the best-selling car brand in Singapore for 2024 and maintained its position as the top-selling passenger car brand for five consecutive months [3] Group 3: Strategic Focus on International Markets - With the domestic new energy vehicle market nearing saturation, BYD is focusing on international expansion as a key driver for achieving its annual sales target of 5.5 million units [4][5] - The company is leveraging its "global cars" strategy to navigate the competitive domestic market and clear inventory through parallel exports [4] - Despite recent price cuts, the effectiveness of such promotions is limited, as the market has matured and consumer expectations have shifted towards more value-driven purchases [4]