
Core Viewpoint - The article discusses the collapse of the secondary market prices for new consumer products, particularly focusing on the Labubu collectibles, and highlights the speculative nature and risks associated with new consumption trends in the market [1][4]. Group 1: Market Dynamics - Labubu's secondary market prices have plummeted by approximately 50%, with the price of a complete set dropping from 1500-2800 yuan to 650-800 yuan [1]. - Similar price volatility has been observed in other collectible brands like Bearbrick and Molly, where prices have seen drastic reductions of 60%-80% over the years [5][6][8]. - The article notes that the trading behavior in the secondary market is often driven by speculative practices, including "hunger marketing" and the manipulation of perceived scarcity [14][16]. Group 2: Consumer Behavior - Consumers are encouraged to recognize the "scarcity illusion" and set rational spending limits, as many products are priced significantly above their actual production costs [22][23]. - The article emphasizes the importance of maintaining transaction records and engaging in legitimate trading environments to avoid falling victim to speculative bubbles [25]. Group 3: Industry Practices - The article points out that companies often engage in practices that create artificial scarcity, such as claiming limited releases while adjusting production dynamically [16]. - There is a call for the industry to establish transparent probability mechanisms and focus on the intrinsic value of products rather than marketing gimmicks to ensure sustainable growth [26][29]. - Regulatory changes are anticipated, with new guidelines set to limit sales to minors and enforce transparency in product pricing and probability disclosures [28].