Core Viewpoint - Apple is considering acquiring Perplexity AI to attract talent and prepare for a future AI search engine [2][3][12] Group 1: Acquisition Considerations - Apple executives, including Adrian Perica and Eddy Cue, have discussed the potential acquisition of Perplexity AI, although no formal negotiations have taken place yet [6][7] - There have been multiple meetings between Apple and Perplexity in recent months, but both parties have not commented on the acquisition discussions as of June 23 [8] - Apple's interest in Perplexity AI aligns with its goal to develop an AI-powered search engine and integrate Perplexity's technology into Siri, especially in light of upcoming regulatory changes in the EU and US [12] Group 2: Alternative Strategies - Apple executives have also considered establishing a partnership with Perplexity AI instead of pursuing a direct acquisition [11] - The potential acquisition is part of a broader strategy, as Apple is looking at multiple AI companies for potential acquisition, including Thinking Machines Lab, Cohere, Sierra Al, and Databricks [14] Group 3: Talent Acquisition Efforts - In addition to potential acquisitions, Apple is actively recruiting talent in the AI field, competing with companies like Meta for key personnel [15][16] - The company has faced challenges in launching new AI features, as evidenced by the delay in the release of the next generation of Siri due to performance issues [18]
曝苹果拟收购Perplexity AI,人才一并拿走