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Core Viewpoint - Midea Group has been expanding its B2B business, which now accounts for 25.67% of total revenue, up from 18.5% in 2020, indicating significant growth in this segment [2][3]. Group 1: B2B Business Expansion - Midea's B2B business includes sectors such as new energy and industrial technology, robotics and automation, and smart building technology, with respective revenue contributions of 8.26%, 7.05%, 6.99%, and 3.37% as of 2024 [3]. - The company employs a strategy of "one fish, multiple eats," allowing it to expand revenue streams by integrating various products and services within its B2B offerings [3][4]. - Midea's approach includes a "point-to-surface" strategy, where it sells core products and expands into related systems, enhancing customer loyalty and creating a more robust business ecosystem [4]. Group 2: Focus on New Energy - Midea is strategically entering the new energy sector, particularly in solar and storage solutions, to directly engage with both B2B and B2C markets [5][7]. - The company has acquired firms like Hekang New Energy and Kelun Electronics to complete its value chain in solar, storage, and smart grid technologies, with new energy now contributing approximately 10% to overall revenue [7][8]. - Midea's existing strengths in technology, brand, and supply chain from its home appliance business provide a solid foundation for its new energy initiatives [7][8]. Group 3: Competitive Landscape and Strategy - The energy storage industry is currently facing challenges, including low-quality products and safety concerns, necessitating a return to healthy market practices [9][10]. - Midea is adopting a dual-brand strategy with Midea and Kelun to enhance its competitiveness in large-scale storage and commercial storage markets [10][11]. - The company is leveraging its extensive supply chain and customer base to facilitate easier entry into commercial energy storage, focusing on innovative solutions tailored to specific market needs [12][13]. Group 4: Technological Integration - Midea is exploring the integration of heat pump technology into its energy storage systems, which could disrupt the current dominance of electrochemical storage solutions [15][16]. - The company aims to utilize its expertise in heat exchange and thermal generation to improve the efficiency of energy storage systems, potentially leading to significant advancements in the sector [15].