生椰、生巧、生吐司的“生”是什么意思？

Core Viewpoint - The article discusses the rising trend of "raw" products in the food industry, highlighting their appeal as fresh, high-quality, and unique offerings, particularly focusing on "raw" coconut drinks, chocolates, and breads [2][6][14]. Group 1: Popularity of "Raw" Products - The "raw" coconut latte from Luckin Coffee became a market sensation, selling 6.66 million cups in its first week and generating 1.26 billion yuan in revenue within eight months, with a total of 1.2 billion cups sold over four years [6]. - Other brands like Kudi, Guming, and Nayuki have followed suit, launching their own "raw" coconut beverages, with Kudi's raw coconut latte surpassing 100 million cups in sales [6][7]. - The dessert sector has also embraced "raw" coconut products, introducing various items such as raw coconut Swiss rolls and raw coconut blueberry cakes [6]. Group 2: Definition and Meaning of "Raw" - The term "raw" (なま nama) in Japanese culture signifies "unprocessed," "fresh," or "untreated," which is reflected in products like raw cream and raw beer [14]. - Raw chocolate products emphasize the absence of additives and preservatives, focusing on fresh ingredients and minimal processing [14][19]. - Raw bread, particularly Japanese-style raw toast, is made without eggs, using cream and butter instead, resulting in a soft, moist texture [17]. Group 3: Unique Characteristics of "Raw" Coconut - "Raw" coconut is a mixture of coconut water and coconut meat, often used in desserts and drinks, but may contain added sugars and fats, challenging the perception of being "pure" or "natural" [18][19]. - The marketing of "raw" products leverages the appeal of freshness and naturalness, even if the actual ingredients may not be entirely unprocessed [20][24]. Group 4: Naming and Marketing Strategies - The use of "raw" instead of "fresh" in product names conveys a sense of unprocessed quality and has become a common term in food culture, emphasizing the unique production methods and textures [24][25]. - The term "raw" is more concise and memorable, enhancing marketing effectiveness and consumer interest compared to longer phrases like "fresh chocolate" [26].