安克两国召回“自燃风险”充电宝，国内机场已禁携

Core Viewpoint - Anker Innovations is facing a significant trust crisis due to safety issues with its power banks, which have been recalled due to a risk of self-ignition [3][4][8]. Summary by Sections Recall Announcement - Anker announced the recall of approximately 712,964 power banks across seven models due to safety risks associated with battery components that may lead to overheating and potential fires [4][6]. - The affected models were priced between 149 yuan and 229 yuan, leading to potential economic losses of between 106 million yuan and 163 million yuan if all customers opt for full refunds [4][13]. Previous Awareness and Delays - Anker had previously identified potential fire risks in these models as early as September 2024 but did not initiate a widespread recall until prompted by incidents reported in the U.S. [10][11][13]. - The U.S. Consumer Product Safety Commission had reported 19 incidents of fire and explosion related to Anker's products, leading to a recall of about 1.158 million units in the U.S. [13]. Communication Discrepancies - Anker's recall announcements varied across different platforms, with some channels downplaying the number of affected products and compensation options, which may indicate an attempt to mitigate negative publicity [7][8]. - The company has provided three compensation options for affected customers: full refunds, product exchanges, or store vouchers [6]. Impact on Brand Trust - Multiple airports in China have banned the carrying of the recalled Anker power banks, further damaging the company's reputation [15][16]. - Customer dissatisfaction has been noted on social media platforms, with users expressing frustration over the handling of the recall and concerns about product safety [17]. Financial Performance vs. Quality Control - Despite the ongoing quality issues, Anker reported a revenue of 24.71 billion yuan in 2024, a year-on-year increase of 41.14%, and a net profit of 2.11 billion yuan, up 30.93% [17]. - Industry experts suggest that Anker's "light asset operation model," which relies heavily on outsourcing production, may contribute to quality control issues, posing risks to its market position against competitors like Huawei and Xiaomi [17].