Roborock(SH:688169) 雷峰网·2025-06-25 11:47Group 1 - Personnel changes are ongoing within the company, with significant shifts in leadership roles [1][3] - Qian Qijie, previously responsible for global sales, has been reassigned, leaving only one core executive in the global market [2][3] - The company has shifted its marketing strategy, heavily investing in online promotions and expanding offline stores, leading to impressive sales results during the 618 shopping festival, particularly in the floor cleaning machine segment [3] Group 2 - The competitive landscape in the cleaning market has intensified, prompting the company to adapt its strategies [3] - The departure of key personnel, including the former global sales head, raises questions about internal stability and future performance [3]