Roborock(SH:688169) 雷峰网·2025-06-26 03:58Core Viewpoint - The company is preparing for a prolonged and attritional battle in the market, indicating a strategic shift and readiness for long-term competition [4]. Group 1: Leadership Changes - Qian Qijie, the former president of the cleaning products business unit and global sales head, has left the company, following a brief reassignment to the strategic department [2]. - Wang Kaijing, previously the global product marketing director, has taken over the global sales head position. He has a strong technical background in navigation technology, which is crucial for smart devices like cleaning robots [3]. Group 2: Strategic Adjustments - Wang Kaijing is a long-time employee and a key advisor to the founder, Chang Jing. His appointment is part of a broader strategy to enhance marketing efforts, expand channels, and prepare for a potential listing in Hong Kong [4]. - The recent leadership changes and strategic adjustments reflect Chang Jing's commitment to restructuring the company's strategic layout, emphasizing the need to strengthen business capabilities [4].