飞天茅台跌至1780元

Core Viewpoint - The price of Feitian Moutai has significantly dropped, indicating a downward trend in the high-end liquor market, with potential implications for other brands like Wuliangye [2][6][15]. Price Trends - On June 25, the wholesale reference price for 25-year Feitian Moutai was reported at 1830 RMB per bottle, down 85 RMB from the previous day; the price for the 24-year version was 1890 RMB, down 60 RMB [2]. - The price of 43-degree Feitian Moutai and other products has also seen a decline, with kilogram Moutai dropping nearly 5% over two days [3]. - The prices for various Moutai products have consistently decreased, with the 25-year bottle previously selling for 3800 RMB now at 2230 RMB, marking a decline of over 41% [8]. Market Reactions - E-commerce prices have also fallen, with some platforms listing 25-year Feitian Moutai at 1800 RMB per bottle [10]. - Many second-hand gift recovery businesses have paused Moutai purchases due to the significant price drop, with recovery prices now between 1700-1800 RMB [10]. Impact on Competitors - The decline in Moutai prices is expected to exert pressure on other high-end liquor brands, particularly Wuliangye, leading to potential price competition and demand shifts [15][16]. - Analysts suggest that Moutai's price drop could trigger panic selling among distributors, further affecting the sales outlook for Wuliangye and similar brands [16]. Company Actions - Moutai Group's General Manager Wang Li has been actively visiting major e-commerce platforms to stabilize online prices and maintain distributor confidence [17]. - Recent actions by Wang Li may aim to leverage partnerships for expanding Moutai's market presence, particularly in Southeast Asia [18].