LI AUTO(US:LI) 理想TOP2·2025-06-26 09:53Core Viewpoint - The article discusses how the company successfully positioned its first mass-produced vehicle, the Li Auto ONE, as a family-oriented car, achieving significant sales milestones in the Chinese automotive market [1][17]. User Identification - A critical decision in the development of Li Auto ONE was identifying the target user group, which ultimately became "family users," specifically families with children [3][5][6]. - The clarity of the "family user" profile allowed the company to tailor the vehicle's features to meet specific needs, distinguishing it from other user categories [7]. Product Features for Family Users - The vehicle was designed with intelligent in-car interactions to cater to all family members, including elderly and young passengers, allowing them to control various functions through voice commands [8][9]. - The introduction of a multi-zone voice interaction system enabled personalized service for each passenger, enhancing the overall user experience [9]. - The vehicle also features a larger passenger screen for entertainment, addressing the common need for rear-seat entertainment during long trips [10]. Innovative Layout and Design - The Li Auto ONE introduced a 2-2-2 seating layout, which improved accessibility to the third row and enhanced the overall passenger experience compared to traditional 2-3-2 layouts [11][12]. - The vehicle included electric adjustments for the second-row seats, making it more user-friendly for families with elderly or young members [12]. Technological Advancements - The company adopted a range-extended electric vehicle (REEV) technology, which became a mainstream choice for large SUVs, addressing range anxiety for family trips [14]. - The Li Auto ONE was equipped with a large-capacity hybrid battery, providing a significant pure electric range of 180 km, which was among the best in its class at the time [15][16]. Market Impact and Recognition - The Li Auto ONE became the first domestic vehicle priced over 300,000 yuan to achieve monthly sales exceeding 10,000 units, marking a significant milestone in the Chinese automotive market [17]. - The vehicle's design and features were praised for meeting the unspoken needs of families, leading to high customer satisfaction and loyalty [18]. Brand Positioning - The company has consistently focused on family users since the launch of its first vehicle, establishing itself as a leader in the family car segment through continuous innovation and attention to user needs [19][21]. - The brand is now recognized as the go-to choice for family vehicles in the market, differentiating itself from competitors by emphasizing user-centric design and functionality [22].