独家对话小鹏联创何涛：第二次创业，我想证明我是谁

Core Viewpoint - The article discusses the departure of He Tao from Xiaopeng Motors and his subsequent plans to enter the Southeast Asian market with a new venture focused on smart electric motorcycles, aiming to challenge established brands like Honda and Yamaha. Group 1: Departure from Xiaopeng Motors - He Tao left Xiaopeng Motors without a farewell ceremony, indicating a significant shift in the company's leadership dynamics [2] - The relationship among the founding partners of Xiaopeng Motors deteriorated, leading to He Tao and another co-founder being reassigned to honorary positions [3] - He Tao expressed a desire to prove himself again through a new entrepreneurial venture after achieving financial success but lacking recognition [4] Group 2: New Venture in Southeast Asia - He Tao announced his new company, OMOWAY, in Jakarta, Indonesia, focusing on smart electric motorcycles [4][38] - The Southeast Asian market presents a unique opportunity, with a high motorcycle ownership rate and limited competition from electric brands [21][24] - The market is dominated by Honda and Yamaha, which hold over 95% market share, indicating a concentrated competitive landscape [22] Group 3: Market Potential and Challenges - Indonesia has a population of approximately 300 million, with around 120 million motorcycles, making it a significant market for electric motorcycles [24] - The electric motorcycle penetration rate in Indonesia is currently low, at only 3%, presenting both a challenge and an opportunity for new entrants [40] - OMOWAY aims to leverage the experience gained from the Chinese electric vehicle market to establish a foothold in Indonesia [41] Group 4: Product Development and Strategy - OMOWAY's first motorcycle is designed to appeal to tech-savvy consumers who value quality and are willing to pay a premium [39] - The company conducted extensive user research to inform product design, focusing on aesthetics and functionality [36] - He Tao emphasized the importance of creating a visually appealing product that stands out in the market [37] Group 5: Leadership and Management Style - He Tao is learning to adapt his management style to be more effective in his new role as CEO, focusing on collaboration and communication [32] - The founding team of OMOWAY includes experienced professionals from Xiaopeng Motors, enhancing the company's operational capabilities [30] - He Tao's previous experiences at Xiaopeng Motors have shaped his approach to leadership and decision-making in the new venture [33]