Apple(US:AAPL) 硬AI·2025-06-30 14:42Core Viewpoint - Apple is secretly developing at least seven head-mounted devices, including three Vision series products and four smart glasses, with a focus on the smart glasses market as a significant growth opportunity [2][4][7] Group 1: Vision Product Line - The Vision Pro M5 version is expected to start mass production in Q3 2025, with an estimated shipment of 150,000 to 200,000 units, featuring an upgraded M5 processor while maintaining other specifications [4] - The Vision Air is planned for mass production in Q3 2027, designed to be over 40% lighter than the Vision Pro, utilizing new materials and a lower price point [4][5] - The second generation of Vision Pro is anticipated to begin production in H2 2028, featuring a new design and a Mac-level processor [5] Group 2: Smart Glasses Roadmap - Smart glasses similar to Ray-Ban are projected to start mass production in Q2 2027, with expected shipments of 3 million to 5 million units or more, offering various frame and lens material options [7] - These smart glasses will not have display capabilities but will include features like audio playback, camera, video recording, and AI environmental awareness, potentially replacing some TWS earphones and smartphone camera functions [7] - Advanced XR glasses are planned for mass production in H2 2028, supporting voice control and gesture recognition, with AI functionality being crucial for success [7] Group 3: Challenges and Market Dynamics - A previously planned display accessory project has been paused since Q4 2024 due to competitive disadvantages, with a potential for re-evaluation and relaunch [9] - Apple’s competitive advantage in the Vision series and smart glasses lies in its strong hardware development capabilities and ecosystem integration, while challenges remain in AI-driven operating systems and software development [9][10] - Before Apple launches its display-capable smart glasses, multiple brands are expected to release similar products to capture early market share, although these early products may remain niche for the next two years [10]