Core Viewpoint - Guizhou Zhenjiu has launched its new flagship product "Dazhen·Zhenjiu (Zhenjiu·2020 Real Vintage)", which aims to solidify its competitive position in the premium liquor market by offering high quality and value to consumers [1][10]. Product Quality - "Dazhen·Zhenjiu" is crafted from over 200 different high-quality base liquors, with a production time dating back to or before 2020, and includes 20-year-old aged liquor for flavoring, resulting in a complex and rich taste profile [1][10]. - The liquor features a distinctive yellow transparency, strong sauce aroma, and a harmonious blend of flavors, characterized by a long-lasting aftertaste and unique floral and fruity notes [1]. Packaging Design - The product adopts a minimalist design style, featuring a core visual symbol of the character "Zhen" written by Shen Zhou, enhanced by a three-dimensional gold embossing technique [4]. - The bottle cap is designed for high sealing to prevent evaporation, while the bottle is wrapped in traditional non-heritage rice paper, adding cultural significance [4]. Anti-Counterfeiting Measures - "Dazhen·Zhenjiu" incorporates a four-layer anti-counterfeiting system, including a unique identity code for each bottle and NFC functionality for tracing storage details, ensuring authenticity [7]. Environmental Considerations - The product uses biodegradable materials and reusable glass packaging, promoting a low-carbon and environmentally friendly approach [8]. - In 2024, Zhenjiu plans to produce 44,000 tons of liquor and store 100,000 tons of high-quality base liquor, maintaining a leading position among Guizhou liquor companies [8]. Market Strategy - Zhenjiu has established a presence in five core markets: Guizhou, Henan, Shandong, Guangdong, and Hunan, with a robust distribution network to support the rapid penetration of the new product [8]. - Industry experts believe that "Dazhen·Zhenjiu" is strategically positioned in the premium liquor segment, with its high scarcity, distinctive packaging, and cost-effectiveness likely to make it a popular choice for business banquets and high-end gifting [10].
贵州珍酒全新战略级大单品“大珍·珍酒”重磅上市