XIAOMI(HK:01810) 车中旭霞·2025-07-01 11:48Core Viewpoint - Xiaomi Yu7 was officially launched on June 26, 2025, marking the company's entry into the 1-N stage of its automotive strategy [1]. Product Launch Details - The Yu7 series includes three SKUs: Standard version priced at 253,500 yuan with a 96.3 kWh lithium iron phosphate battery and a rear-wheel drive range of 835 km; PRO version at 279,900 yuan with the same battery, all-wheel drive range of 770 km, and a 0-100 km/h acceleration of 4.27 seconds; MAX version at 329,900 yuan with a 101.7 kWh ternary lithium battery, 0-100 km/h in 3.23 seconds, and supports 5.2C fast charging [2][13]. - The market response was strong, with over 240,000 orders placed within 18 hours of launch [42]. Product Features - The Yu7 features a streamlined body design with nine exterior color options, four interior color choices, and six wheel designs [4][16][19]. - It includes advanced comfort features such as dual zero-gravity front seats, ample storage space, and enhanced sound insulation and audio systems [22][25][27]. - The entire series is equipped with the V6s PLUS motor, an 800V silicon carbide high-voltage platform, and an intelligent chassis system [30][33][36]. Market Positioning - With the launch of Yu7, Xiaomi enters the mid-to-high-end SUV market, targeting a segment with over 3 million units in scale [10][64]. - The penetration rate of new energy vehicles in the 200,000-400,000 yuan SUV market reached 57.80% in the first five months of 2025, with 985,900 pure electric vehicle sales in 2024 [66]. Competitive Analysis - Compared to Tesla's Model Y, the Yu7 maintains advantages in several dimensions, including price, size, dynamic performance, and range, although it is heavier and less energy-efficient [73][74]. Production Capacity and Future Outlook - Xiaomi's production capacity is expected to reach 400,000 to 500,000 units in 2025, with projections of over 800,000 units in 2026 as new production facilities come online [78]. - The Beijing factory's second phase is set to commence production, with plans for a third phase and ongoing developments in Wuhan and Shanghai [78]. Industry Collaboration - Xiaomi has established partnerships with various companies in the automotive supply chain, enhancing its resource acquisition and experience in the industry [58][80].