Core Viewpoint - The investment in "Super Vitality Factory" marks a significant expansion of the derivative product business for the reading culture group, indicating a strategic move towards enhancing its IP commercialization efforts [2][5]. Group 1: Investment Details - The well-known plush toy brand "Super Vitality Factory" has opened exclusive strategic investment to the reading culture group, granting it a 10% stake in the company [3]. - This investment is the first publicly disclosed case of mainstream investment in the vertical plush toy industry in China [3][4]. Group 2: Company Background - "Super Vitality Factory" originated as a plush toy supply chain company with its own factory, providing comprehensive plush product solutions for international events and major domestic brands [4]. - The company utilizes innovative composite materials in its products, which include various forms such as plush blind boxes and high-quality plush figures, and has developed original IPs like "Cino," "Adou," and "Alber" [4]. Group 3: Future Collaboration - Following the investment, both parties will engage in deep collaboration on original toy IP development, including joint incubation and creation of new IPs, with new product lines expected to launch in the second half of the year [5]. - The investment is part of the reading culture group's broader strategy to commercialize its IP through both self-built and investment avenues [5]. Group 4: Market Outlook - The "Trendy Toy Industry Development Report" predicts that by 2026, the retail market size for trendy toys in mainland China will reach 110.1 billion RMB, with a compound annual growth rate of 24% [6]. - The reading culture group aims to position itself in the trendy toy and card industries through its IP derivative product business, emphasizing "IP commercialization" as a key direction for the group [6].
阅文独家战略投资毛绒潮玩品牌“超级元气工厂”｜独家