Bank Of Jiangsu(SH:600919) 36氪·2025-07-03 13:32Core Viewpoint - The article highlights the remarkable success of Jiangsu Bank as the title sponsor of the Suzhou Super League (Su Super), showcasing its financial strength and marketing effectiveness through a relatively low sponsorship cost that yielded significant visibility and engagement [3][5][28]. Group 1: Sponsorship Impact - Jiangsu Bank's sponsorship of the Su Super has led to a surge in its stock price, reaching historical highs, and demonstrating the effectiveness of its marketing strategy with a sponsorship fee of only 8 million yuan, which is significantly lower than the over 100 million yuan typically required for sponsorship in higher-tier leagues [5][11][12]. - The Su Super has gained immense popularity, with discussions on Douyin (TikTok) reaching nearly 7 billion views, and attendance at matches surpassing that of some professional leagues, indicating a strong grassroots engagement [4][8]. - The number of sponsors for the league has increased dramatically from 6 to 28, reflecting the growing interest and marketability of the event, with Jiangsu Bank being a key player in this transformation [10][11]. Group 2: Financial Performance - Jiangsu Bank has shown robust financial growth, with a net profit of 31.843 billion yuan in 2024, marking a year-on-year increase of 10.76%, positioning it among the top performers in the banking sector [25]. - The bank's retail loan balance reached 674.8 billion yuan in 2024, with personal consumption loans accounting for 32.29 billion yuan, indicating a strong focus on retail banking and consumer finance [20][21]. - The bank's asset management scale exceeded 1.42 trillion yuan, leading among city commercial banks, and its monthly active users on the app surpassed 7 million, showcasing its digital engagement [20][21]. Group 3: Competitive Landscape - Jiangsu is home to 9 of the 42 A-share listed banks in China, making it a competitive banking hub, with Jiangsu Bank being the largest among them due to its extensive customer base and historical significance [25][26]. - The bank's market position is bolstered by its strategic focus on retail banking, which aligns with the high-income demographic in Jiangsu, allowing it to diversify its income sources and reduce reliance on traditional corporate banking [22][24]. - The competitive environment in Jiangsu's banking sector is intense, with several banks vying for market share, yet Jiangsu Bank maintains a leading position in terms of profitability and asset size [25][27].