CHANGAN AUTOMOBILE-B(SZ:000625) 汽车商业评论·2025-07-06 13:45Core Viewpoint - The global automotive industry is undergoing significant transformation, with a shift from electric vehicle adoption to a comprehensive competition in smart electric vehicles, emphasizing the importance of brand, product, technology, and global operational systems for automakers [2][9]. Group 1: Sales Performance - In the first half of 2025, Changan Automobile achieved a remarkable sales milestone with a total of 1.355 million vehicles sold, marking an eight-year high, including 450,000 new energy vehicles, which represents a year-on-year growth of 48.8% [3]. - Changan's three major brands and five product lines have shown strong synergy, balancing new and stable offerings, with high-end smart electric brand Avita maintaining a monthly sales level of over 10,000 units for four consecutive months [6][7]. Group 2: Product and Technology Development - Changan's strategy of a "multi-brand matrix + deep technology layout" is yielding results, enhancing its competitive edge in electrification, intelligence, and globalization [7]. - The company has introduced several new models, including the Q07, S09, and UNI-Z PHEV, which are gaining market traction, while its technological innovations are being progressively realized [9][13]. - Changan's "Shangri-La" plan focuses on solid-state batteries, with the "Golden Bell" battery entering real vehicle verification, aiming for mass production by 2027 [13]. Group 3: Global Expansion Strategy - Changan's "No Overseas, No Changan" strategy emphasizes the importance of global presence, with a clear plan for global expansion targeting five core regions: Southeast Asia, Central and South America, Europe, Middle East and Africa, and Eurasia [19][21]. - The company has established over 14,000 channel outlets in more than 100 countries and is transitioning from a sales-driven model to a comprehensive ecosystem development approach [21][22]. - In January 2025, Changan's export volume reached a historic high, with a month-on-month increase of over eight times, positioning it among the top three Chinese automakers in exports [22]. Group 4: Industry Collaboration and Innovation - As a representative of state-owned enterprises, Changan is committed to industry health and stability, implementing measures to support suppliers and enhance the overall supply chain [25]. - The company has formed collaborative mechanisms with over 30 enterprises, including Huawei and Tencent, to foster innovation in smart driving and cloud platforms [26]. - Changan's focus on building a robust technological moat and its ability to respond quickly to global market changes are seen as key factors for its long-term success [27][28].