中国品牌欧销大增85% 锂电本土布局见效

Core Insights - The European automotive market is experiencing a significant shift towards hybrid vehicles, with plug-in hybrid electric vehicles (PHEVs) leading the growth, marking 2025 as a pivotal year for the industry [1][2][3] Group 1: Market Trends - In May 2025, the market share of hybrid vehicles (including HEVs and PHEVs) reached 43.3%, surpassing traditional fuel vehicles for the first time [1] - PHEV sales saw a robust year-on-year growth of 46.9%, nearly double the growth rate of battery electric vehicles (BEVs) at 25% [1] - The market share of pure electric vehicles is slowly increasing to around 15%, indicating a preference for hybrid solutions among European consumers [1] Group 2: Chinese Automakers' Performance - Chinese automotive brands achieved total sales exceeding 60,000 units in Europe in May 2025, marking an 85% year-on-year increase and a market share rise to 5.4%-5.9% from 2.9% [2][3] - BYD's registrations in the EU and UK surged by 397% in May, leveraging a strategy that combines pure electric and hybrid models to navigate impending tariffs on pure electric vehicles [2] - The export volume of Chinese PHEVs grew by 240% year-on-year in May 2025, significantly outpacing pure electric vehicle exports [3] Group 3: Strategic Shifts - Leading Chinese automakers are shifting focus from product exports to local production and ecosystem development in Europe [4] - BYD announced the establishment of its European headquarters in Hungary, with plans for manufacturing facilities to be operational by 2026-2027 [4] - A collaborative ecosystem for lithium battery production is emerging in Hungary, with major players like CATL and others establishing operations [4] Group 4: Competitive Landscape - European automakers are responding to the rise of hybrids by launching new generations of hybrid models, intensifying competition in the hybrid technology market [3] - Local manufacturers are introducing affordable pure electric models, with new entries priced between €15,000 and €30,000, which could stimulate consumer demand [6] - The market is transitioning into a post-subsidy era, presenting challenges in balancing production costs, supply chain resilience, and stringent carbon emission regulations [6]