Milkground(SH:600882) 光大证券研究·2025-07-12 13:27Core Viewpoint - The company is expected to achieve significant growth in net profit for the first half of 2025, driven by strong performance in its cheese products and effective cost management strategies [2][3]. Financial Performance - The company forecasts a net profit attributable to shareholders of 120-145 million yuan for H1 2025, representing a year-on-year increase of 68.1-103.1% [2]. - The expected net profit for Q2 2025 is projected to be between 37.6-62.6 million yuan, with a year-on-year growth of 13.8-89.5% [2]. Business Strategy - The company employs a dual strategy focusing on both B2B (restaurant industrial series) and B2C (instant nutrition series and family dining series) to strengthen its position in the cheese market [4]. - New product launches include cheese sticks and various snack items, with a focus on consumer-oriented innovation [4]. Market Position - According to Kantar Consumer Index, the company's cheese sales market share exceeded 37% in 2024, increasing to over 39% in Q1 2025, maintaining its leading position in the market [5]. Future Outlook - The company anticipates that the combination of new product development and channel expansion will support continued growth, with potential for profit elasticity to be released as operations recover [6].