Core Viewpoint - The article discusses the contrasting paths taken by "Yuhui Tongxing" and "Oriental Selection" in the context of cultural content and e-commerce, highlighting the strategic shift of Dong Yuhui from a leading influencer to a business operator focused on cultural output and content creation [3][12][22]. Summary by Sections Launch of "Lanzhichunxu" - The new account "Lanzhichunxu" hosted its first live show on July 9, attracting over 100,000 viewers and gaining 210,000 new followers within hours of its launch [4][5]. - The account aims to explore Chinese cinema, focusing on quality content to create lasting engagement rather than just sales [5][6]. Cultural Content Focus - The first episode featured discussions on the evolution of Chinese cinema, with notable guests sharing insights on classic films and their impact [7][8]. - The account plans to expand into various cultural domains, including museums and technology, indicating a broader strategy beyond just film [7][9]. Comparison with "Oriental Selection" - "Yuhui Tongxing" has surpassed "Oriental Selection" in follower count, reaching 30 million compared to 28.34 million for "Oriental Selection" as of July 10 [17]. - "Oriental Selection" is focusing on self-operated products and has launched 600 SKUs, while "Yuhui Tongxing" emphasizes cultural content and agricultural products [18][19][20]. Business Model and Strategy - "Yuhui Tongxing" is developing a multi-matrix approach that integrates content, e-commerce, and cultural tourism, aiming to reduce reliance on Dong Yuhui's personal brand [21][22]. - The article suggests that both companies are navigating the challenges of the live commerce landscape, with "Yuhui Tongxing" focusing on cultural value and "Oriental Selection" on product differentiation [20][22].
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