海尔洗衣机：重新发明「洗衣机」

Core Viewpoint - The article emphasizes that Haier's innovation is driven by understanding and addressing user pain points rather than merely upgrading technical specifications. This user-centric approach has been a fundamental principle for Haier over the past 40 years [2][12][21]. Group 1: User-Centric Innovation - Haier's CEO, Zhou Yunjie, actively engages with user feedback on social media, viewing suggestions as valuable sources of innovation [2][3]. - The recent launch of Haier's washing machine products at the 2025 event exemplifies the company's commitment to a user-first philosophy [3][4]. - The historical evolution of washing machines shows a trend where technological advancements often overlooked actual user needs, leading to a disconnect [5][6]. Group 2: Redefining Product Functionality - Haier's new washing machines are designed to address specific user pain points, such as space constraints and the need for specialized care for different fabrics [6][8]. - The "Haier Fusion Washing and Drying Home" model offers four independent washing and drying zones in a compact design of only 0.36 square meters, catering to diverse family needs [8][10]. - The introduction of the V-rotor washing machine eliminates the traditional agitator, addressing long-standing cleanliness issues associated with conventional designs [8][10]. Group 3: Technological Advancements - Haier's AI-driven washing technology enhances cleaning efficiency, allowing for a significant reduction in wash time while maintaining high cleaning standards [10][12]. - The integration of smart features, such as voice recognition and proximity sensors, reflects Haier's commitment to understanding and meeting user needs [10][12]. Group 4: Global Leadership and Standards - Haier has maintained its position as the world's leading washing machine brand for 16 consecutive years, with a strong presence in over 20 countries [14][16]. - The company has played a pivotal role in establishing international standards for multi-tub washing machines, showcasing its leadership in the industry [14][16]. - Over the past decade, Haier has led the development of 120 international standards, significantly influencing global manufacturing practices [16]. Group 5: Strategic Shift in Innovation - Haier's approach to innovation has shifted from a technology-driven mindset to a demand-driven one, focusing on what users truly need [18][19]. - The company's open innovation system connects 250,000 experts globally, facilitating rapid transformation of user pain points into technological advancements [18][19]. - The adoption of Haier's standards by numerous countries marks a significant transition for Chinese manufacturing from merely exporting to leading global standards [19][21].