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宝马合作Momenta,驾控之王要如何做智能辅助驾驶?
BMWBMW(US:BMWYY) 36氪·2025-07-15 10:14

Core Viewpoint - BMW is integrating AI technology into its driving experience, focusing on local Chinese market needs through partnerships with leading tech companies like Momenta, Huawei, and Alibaba to enhance its smart driving capabilities [3][10][12]. Group 1: AI Strategy and Collaborations - BMW announced a partnership with Momenta to develop AI-driven driving assistance software tailored for the Chinese market, leveraging local user demands and scenarios [3][5]. - The collaboration aims to create a comprehensive driving assistance system that covers various driving environments, including highways and urban areas [5][6]. - BMW's AI strategy includes a 360-degree approach, enhancing digital production and user experience while promoting open innovation in R&D [13][20]. Group 2: Technological Advancements - The new AI-driven system will utilize a "perception-planning-control" integrated architecture, allowing vehicles to adapt to complex driving conditions and improve decision-making capabilities [17][18]. - BMW's AI applications span from production to quality control, enhancing efficiency and safety through advanced algorithms and real-time data analysis [19][20]. - The introduction of a new generation of electric vehicles will feature advanced battery technology, improving energy density by 20%, range by 30%, and charging speed by 30% [32][31]. Group 3: Driving Experience and User Interaction - BMW emphasizes a holistic driving experience that integrates interaction, control, and assistance, ensuring seamless transitions between manual and assisted driving [24][28]. - The new iDrive system showcases advanced user interfaces that maintain driver focus while providing essential information [30]. - The company aims to balance smart convenience, driving pleasure, and safety in its vehicle designs, setting it apart from competitors [31][33]. Group 4: Safety and Compliance - Safety remains a top priority for BMW, with the new driving assistance system inheriting over 20 years of safety technology development [38][39]. - The collaboration will ensure compliance with Chinese laws regarding data security and user privacy, embedding these principles into the product design [39][40]. - BMW's integration of local smart technologies with its established quality systems positions it well for future market competition and transformation [40].