GEELY AUTO(HK:00175) 雷峰网·2025-07-15 12:05Core Viewpoint - The merger between Geely Automobile and Zeekr aims to enhance Geely's global competitiveness in the smart electric vehicle sector, leveraging Zeekr's strengths in the luxury electric vehicle market [2]. Group 1: Merger Details - Geely Holding Group announced the signing of a merger agreement with Zeekr Intelligent Technology, where Geely will acquire all outstanding shares of Zeekr, allowing shareholders to choose cash or Geely shares as compensation [2]. - The merger is intended to cover various powertrain forms, including fuel, pure electric, plug-in hybrid, and hydrogen electric, thereby achieving a comprehensive market layout across mainstream, mid-to-high-end, and luxury segments [2]. Group 2: Financial Implications - Zeekr has invested a total of 22.7 billion yuan in R&D over the past four years, with an expected investment of nearly 10 billion yuan in 2024, contributing to a cumulative loss of 26.223 billion yuan [2]. - The merger is expected to improve strategic execution efficiency, innovation capability, and profitability by eliminating redundant investments [2]. Group 3: Strategic Direction - The integration with Geely is seen as a way for Zeekr to elevate its brand experience and focus on high-end development, moving away from the pure electric market [3]. - The launch of the Zeekr 9X, which features a hybrid architecture, marks a significant step towards entering the luxury ultra-high-end market [3].