Core Viewpoint - The article highlights the integration of China's national online identity authentication service by China Life Insurance Co., marking a significant step in enhancing customer experience and information security in the insurance industry [1][3]. Group 1: National Online Identity Authentication Service - The "National Online Identity Authentication Public Service" is a government-authorized platform that offers significant advantages in authority, security, and convenience [2]. - This platform utilizes legal identification information and national population data to provide identity verification services, ensuring the authenticity of the results through multiple trusted authentication factors [2]. - The service employs anonymization technology to protect citizens' identity information, ensuring data is usable but not visible, thus safeguarding personal privacy [2]. Group 2: Implementation and Benefits - Customers can now choose the "National Online Identity Authentication" method when purchasing insurance through the GuoShou e-store APP, completing identity verification in three steps [3]. - The process involves downloading the authentication app, completing information collection, and using facial recognition to verify identity, resulting in instant feedback on authentication results [3]. - This service effectively eliminates identity fraud risks and significantly reduces the waiting time for insurance coverage, achieving a balance between security and service speed [3]. Group 3: Digital Transformation in Insurance - The collaboration with the national authentication service represents a milestone for China Life in optimizing the insurance purchasing process and enhancing customer information security [3]. - This initiative signifies a new level of digital service advancement and financial technology application within the insurance sector [3]. - China Life aims to continue deepening its integration with national infrastructure to accelerate digital transformation and provide safer, more convenient, and customer-friendly insurance services [3].
权威认证 安全加码!中国人寿正式接入“国家网络身份认证公共服务”