XIAOMI(HK:01810) 车fans·2025-07-17 00:29Core Viewpoint - The automotive market is experiencing fluctuations, with the Avita 07 facing challenges due to competition, particularly from the newly launched Xiaomi Yu7, which has significantly impacted sales and customer interest [2][4]. Market Performance - In the past month, the dealership has seen a decrease in customer visits by approximately 30%, with 6-7 out of 10 customers specifically interested in the Avita 07 [2]. - The most popular model is the purple range-extended version of the Avita 07 Max, which accounts for over half of the orders, while the green pure electric Avita 07 Ultra struggles due to its high price point [2]. Customer Demographics - The majority of customers looking at the Avita 07 are trading in their gasoline vehicles, making up 90% of the clientele [4]. - Customers appreciate the Avita 07 for its cost-effectiveness, attractive design, and advanced driving assistance features [4][10]. Competitive Analysis - The main competitors identified are the Xiaomi Yu7 and the XPeng G7, with 80% of customers comparing the Avita 07 to the Yu7 [8]. - Customers perceive the Avita 07 as more affordable and equipped with superior driving assistance technology compared to the Yu7, which is seen as overpriced [10]. Customer Experience - Customers have reported positive experiences with the Avita 07's driving capabilities, particularly in adverse weather conditions, highlighting its advanced laser radar system [6]. - Some customers have expressed dissatisfaction with the vehicle's soft suspension and design elements, such as the door handles and wireless charging speed [18]. Purchase Incentives - The dealership offers various financial incentives, including discounts on deposits and financing options, such as a five-year loan with two years of interest-free payments [15]. - Current promotions include cash discounts and insurance offers, making the Avita 07 more attractive compared to competitors [15][17]. Customer Feedback - Despite some complaints regarding the vehicle's handling and design, customers still choose the Avita 07 for its overall value and features [18]. - The dealership has noted that customers are willing to overlook certain drawbacks due to the vehicle's performance and pricing advantages [18]. Sales Strategies - The dealership has implemented training to better equip sales staff in addressing customer concerns and highlighting the advantages of the Avita 07 over competitors [10][12]. - The sales team actively engages with potential customers to emphasize the benefits of immediate purchase versus waiting for competitor models [10].