Amazon(US:AMZN) 财富FORTUNE·2025-07-20 13:15Core Insights - The article highlights the journey of Amazon from a small online bookstore to a $2.4 trillion global giant, emphasizing the visionary leadership of Jeff Bezos and the company's relentless focus on customer experience and innovation [1][17]. Group 1: Foundational Years - Jeff Bezos started Amazon in a garage in Bellevue, Washington, with a vision to create an online bookstore, which later evolved into a platform selling everything [1]. - The "Day 1" mentality, which emphasizes treating every day as the first day of the company, was instilled by Bezos and became a core part of Amazon's culture [1][2]. - Early meetings were held in a Barnes & Noble bookstore, highlighting the irony of an online retailer strategizing in a major competitor's space [5]. Group 2: Growth and Expansion - Amazon was the first e-commerce platform to reach 10 million customers by 1999, showcasing its rapid growth [4]. - Bezos prioritized rapid expansion over immediate profitability, focusing on building a vast logistics network and a diverse product range [11][16]. - The introduction of Amazon Prime, Kindle, and AWS marked Amazon's transition from a single-product retailer to a comprehensive platform [16]. Group 3: Current Status and Impact - As of July 2025, Amazon's market capitalization reached $2.4 trillion, making it the fourth most valuable company globally [17]. - Amazon's influence extends beyond retail, impacting supply chain expectations, labor markets, and raising antitrust concerns [17]. - The company's ability to integrate physical and digital services into a cohesive operating system is seen as its true competitive advantage [17].