Apple(US:AAPL) 36氪·2025-07-23 00:06Core Viewpoint - The article discusses the anticipated release of Apple's first foldable iPhone, highlighting its potential features and market positioning, while questioning the necessity and functionality of foldable smartphones in general [4][5][24]. Group 1: Product Development and Features - Apple is expected to launch its foldable iPhone by the end of 2024, with a price starting at $2000, aligning with previous leaks from analysts [4][24]. - The foldable iPhone will feature a book-style design, expanding from a 5.5-inch screen to a 7.8-inch screen when opened, which is close to the size of an iPad mini [6][15]. - The device's thickness will range from 9mm to 9.5mm when folded and 4.5mm to 4.8mm when opened, which is comparable to other recent foldable models [7]. - The foldable iPhone will utilize components from competitors, including a foldable OLED screen from Samsung, indicating a reliance on existing technology rather than pioneering new innovations [9]. - Apple is reportedly working on a "no crease" display technology, with two internal prototypes under development [9][10]. Group 2: Market Context and Challenges - The foldable smartphone market is currently small, with only 700 million units shipped in China in 2023, representing just 2% of the total smartphone market [24]. - There is skepticism about the practical applications of foldable smartphones, as the market has yet to see a product that significantly alters consumer perceptions [25][26]. - The article raises concerns about whether the foldable iPhone can justify its high price point and meet consumer expectations, especially given the existing competition and market dynamics [29][30]. Group 3: AI Integration and Future Prospects - The foldable iPhone is being positioned as a "true AI phone," capable of multi-modal and cross-app functionalities, which could redefine user interaction through AI agents [20][21]. - The potential for AI integration suggests that the foldable iPhone could serve as a versatile device, merging the capabilities of a smartphone, tablet, and PC [25]. - The timeline for the foldable iPhone's release indicates that while initial specifications may be finalized in 2024, mass production may not occur until late 2026, highlighting the challenges in bringing this product to market [24][22].