去星巴克上自习免费？应该给你钱才对

Core Viewpoint - Starbucks is leveraging the concept of free study rooms to attract customers, suggesting that the company needs foot traffic more than customers need its services [6][10][16]. Group 1: Starbucks' Strategy - The introduction of free study rooms indicates that Starbucks is trying to increase customer footfall in its stores, which is crucial for its valuation in the eyes of investors [9][10]. - The company is in a position where it needs to demonstrate its value to both customers and investors, emphasizing the importance of having people in its stores [16][22]. - By allowing customers to use its space for free, Starbucks is essentially using them to create a lively atmosphere that can be leveraged in negotiations with landlords for rent reductions [22][24]. Group 2: Customer Perception - Customers may feel they are gaining an advantage by using Starbucks for free study sessions, but in reality, they are contributing to the company's visibility and appeal [11][12]. - The article compares this situation to other industries where businesses pay for foot traffic, suggesting that Starbucks should be compensating customers for their presence [25][26]. - The notion that customers are getting something for free is challenged by the idea that they may end up spending money on drinks, thus benefiting Starbucks financially [31][32].