HAIER SMART HOME(SH:600690) 光大证券研究·2025-07-23 08:58Core Viewpoint - The article highlights the increasing demand for air conditioning in Europe due to extreme heat waves and climate change, emphasizing the market potential for companies like Haier in the region [3][5]. Group 1: Climate Impact and Air Conditioning Demand - A report from the European Centre for Medium-Range Weather Forecasts indicates that Europe is experiencing widespread high temperatures, with June 2024 potentially being one of the hottest on record [3]. - The extreme heat has significantly increased the necessity for air conditioning in Europe, with air conditioning penetration rates in Western and Eastern Europe rising by 8 and 11 percentage points respectively from 2019 to 2024 [5]. - The International Energy Agency (IEA) predicts that the number of air conditioning units in the EU will double to 275 million by 2050 compared to 2019 levels [5]. Group 2: Market Position of Haier - Haier is positioned to benefit directly from the rising demand for air conditioning, holding a market share of 9% in Western Europe and 34% in Eastern Europe, ranking second and first respectively [6]. - In specific markets, Haier leads in air conditioning sales with a 26% market share in Spain and 63% in Russia, significantly ahead of competitors [6]. - Haier's success in Europe is attributed to its "three-in-one" overseas strategy, which includes localized R&D, manufacturing, and marketing efforts [6].