基于14个主流20万以上品牌看理想市占率变化

Core Viewpoint - The article analyzes the market share trends of various automotive brands, particularly focusing on Li Auto and its competitors, highlighting fluctuations in market share from January 2023 to June 2025 [1][2]. Market Share Trends - Li Auto's market share increased from 6.97% in January 2023 to a peak of 13.14% in October 2023, before declining to 11.33% and 11.59% in November and December respectively [1]. - In 2024, Li Auto's market share fluctuated between 8.34% and 9.77% until June, when it rose to between 11.17% and 14.36% following the delivery of the L6 model [1]. - By June 2025, Li Auto's market share dropped to 9.35%, indicating a significant decline compared to the previous year [2]. Competitor Analysis - The article notes that while some readers perceive Seres/Wenjie as having a faster iteration speed compared to Li Auto, Seres' market share has not surpassed its peak since February 2024 [3]. - The market share of Seres reached a high of 10.66% in June 2024, but overall sales have not significantly increased despite a higher market share in the 400,000+ price segment [3]. - A comparison of market share changes from July 2024 to June 2025 shows declines for several brands, including Li Auto, NIO, and BMW, while Seres saw a slight increase of 0.38% [4]. Combined Market Share Insights - The combined market share of Li Auto and Seres reached a high of 25.49% in July 2024, suggesting that increases in one brand's share do not necessarily correlate with decreases in the other's [5]. - The expectation is that with the ongoing deliveries of new models, the combined market share of Li Auto and Seres could surpass the previous high of 25.49% [5].