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再苦一苦Model Y
TeslaTesla(US:TSLA) 36氪·2025-07-28 09:48

Core Viewpoint - Tesla's second-quarter financial report indicates a temporary stabilization in its automotive business, despite a significant year-over-year revenue decline, with a focus on the refreshed Model Y helping to improve sales and margins [3][4][5][8]. Group 1: Financial Performance - Tesla reported a revenue of $22.496 billion for the second quarter, marking the largest year-over-year decline since 2012, but a 16% increase compared to the previous quarter [4]. - The automotive segment generated $16.661 billion in revenue, down 16% year-over-year but up 19% quarter-over-quarter, exceeding market expectations [5][8]. - The gross margin for automotive improved from 16.2% to 17.2% due to a price increase of over $1,000 for the new Model Y [15]. Group 2: Model Y Performance - The refreshed Model Y contributed significantly to Tesla's recovery, with sales increasing from 336,000 units in the first quarter to 384,000 units in the second quarter [12]. - The average selling price of Tesla vehicles rose from 274,500 yuan to 293,900 yuan, indicating a positive trend in pricing [16]. - Model Y maintained its position as the best-selling SUV globally and led the sales chart in the 250,000 to 350,000 yuan price range [22]. Group 3: Market Strategy - Tesla's strategy of minor updates to the Model Y is seen as a pragmatic approach to sustain sales amid competition and market challenges [23][25]. - The company plans to introduce a long-wheelbase six-seat version of the Model Y specifically for the Chinese market, along with a budget-friendly Model 2/Q [26][27]. - The focus on the Model Y is partly due to setbacks with the Cybertruck and delays in the development of the Model 2/Q, which are crucial for diversifying Tesla's product lineup [38]. Group 4: Future Outlook - Tesla's capital expenditure is projected to exceed $10 billion in 2024, with significant investments directed towards artificial intelligence [40]. - Despite the automotive business facing challenges, Tesla's commitment to AI development continues, with plans for expanding Robotaxi operations and a new master plan in the works [47][48].