Core Viewpoint - The launch of the Li Auto i8 marks a significant step for the company in the pure electric SUV market, aiming to combine the advantages of an off-road vehicle, sedan, and MPV [2][3][10] Group 1: Product Launch and Features - The Li Auto i8 is a six-seat pure electric SUV available in three versions: Pro, Max, and Ultra, priced at 321,800, 349,800, and 369,800 yuan respectively, with deliveries starting on August 20 [2] - The i8 continues the design language of the MEGA model, which saw a significant sales increase, with over 2,300 units sold in June, nearly four times the sales from the previous year [2][3] - The i8 features a dual-motor all-wheel drive system and advanced suspension, enhancing its off-road capabilities and comfort [3][4] Group 2: Performance and Design - The i8 aims to match the performance benchmarks set by the BMW i7, achieving a 0-100 km/h acceleration in 4.5 seconds and excelling in emergency maneuver tests [4] - The vehicle's design includes a spacious interior with a six-seat independent layout, providing a first-class experience for passengers, particularly in the second row [5] Group 3: Technology and Safety - The i8 is the first model to feature Li Auto's strategy of equipping all future vehicles with lidar, emphasizing its role in active safety under extreme lighting conditions [7] - The next-generation driver assistance system, VLA, will be delivered with the i8, utilizing a self-developed model that incorporates reinforcement learning for improved decision-making and adaptability [8][9] Group 4: Market Context and Strategy - The i8 enters a competitive market for pure electric six-seat SUVs, facing rivals such as the Leado L90, AITO M8, and Tesla Model Y L, unlike the earlier launch of the L9 which had little competition [10] - The introduction of the i8 is seen as a critical strategic move for Li Auto in its transition to the pure electric era, despite the increased market challenges [10]
理想六座SUV换代,i8能否重演L9奇迹?