Core Viewpoint - Chinese enterprises are transitioning from "Made in China" to "Created in China," and further to "Belief in China," emphasizing the importance of craftsmanship in this evolution [2][6][56]. Group 1: Event Overview - The "East Forward" conference, held on July 25, 2025, in Zhejiang, focused on the theme of "craftsmanship" as a key to global expansion for Chinese brands [2][6]. - The event was supported by various governmental bodies and aimed to build a robust overseas service system for enterprises [2][3]. Group 2: Challenges and Strategies - The journey of brands like Yuanqi Forest illustrates the challenges of capturing user needs, innovating cultural symbols, and overcoming compliance hurdles in global markets [10]. - The renewable energy sector is witnessing a shift from participation to leadership, with companies like Zhejiang Chint New Energy focusing on building a global sales network and enhancing brand credibility [12]. Group 3: Cultural and Technological Integration - The integration of AI technology is reshaping industry logic, allowing Chinese stories to resonate globally, with companies becoming co-creators of value rather than mere exporters [16][19]. - The importance of localizing operations and understanding cultural nuances is highlighted as essential for successful market penetration [19][31]. Group 4: Compliance and Risk Management - Compliance with data regulations is critical, as over 80% of countries have implemented data laws, necessitating a global control mechanism for enterprises [22][25]. - The financial inefficiencies faced by outbound enterprises can be mitigated through services that ensure competitive pricing and comprehensive support [27]. Group 5: Market Opportunities - Dubai is emerging as a prime location for Chinese enterprises due to its strategic advantages, including a robust financial system and favorable tax policies [34][41]. - The conference also facilitated discussions on investment opportunities in the UAE, providing a platform for Chinese companies to connect with local stakeholders [41][52]. Group 6: Future Outlook - The concept of "craftsmanship" is seen as a guiding principle for Chinese brands to navigate global markets and establish a lasting presence [38][56]. - The conference concluded with the release of the "East Forward 2025 Global Innovation Directory," aimed at guiding Chinese brands in their international endeavors [38].
「匠心」即答案，国产品牌驶向「大航海时代」｜2025出海大会