FAW Jiefang(SZ:000800) 第一商用车网·2025-07-31 07:48Core Viewpoint - The article emphasizes that FAW Jiefang is navigating a competitive commercial vehicle market by focusing on quality over price, successfully transitioning to new energy vehicles, and expanding its international presence [2][6][12]. Group 1: Market Position and Performance - Since 2025, the commercial vehicle industry in China has faced intensified competition and accelerated new energy transitions. FAW Jiefang has achieved impressive results, holding the top market share in various segments including heavy trucks and new energy vehicles [6][14]. - FAW Jiefang's brand value is reported at 145.03 billion yuan, maintaining its position as the leading brand in the commercial vehicle sector for 14 consecutive years [6]. Group 2: Quality Focus - FAW Jiefang's chairman, Li Sheng, highlighted the company's commitment to quality, stating that quality is prioritized over sales volume. The term "quality" was mentioned over 80 times during the media exchange, indicating its significance to the company [8][9]. - The company is currently undergoing a three-year quality improvement initiative, which has already resulted in a 30% reduction in vehicle compensation frequency and a 26.6% decrease in after-sales fault rates [9]. Group 3: Pricing Strategy - FAW Jiefang has adopted a strategy of not participating in price wars, even increasing prices for all models in the first quarter of the year. This approach, while potentially leading to a slight decline in market share, is viewed as a long-term benefit [12][9]. - The company believes that maintaining high quality justifies its pricing strategy, as customers continue to value the brand's reputation for quality [12]. Group 4: New Energy Transition - FAW Jiefang has successfully transitioned to new energy vehicles, with significant growth in market share for new energy heavy trucks and traction vehicles, increasing by 7.67 and 7.89 percentage points respectively [14][16]. - The company has developed a comprehensive strategy for new energy, focusing on product, capacity, and model layouts, and has established partnerships with major players in the energy sector [19][17]. Group 5: International Expansion - FAW Jiefang plans to invest 498 million yuan to establish eight wholly-owned subsidiaries in countries such as Uzbekistan, Indonesia, and Mexico, as part of its "SPRINT 2030" international strategy [20][21]. - Despite a decline in commercial vehicle exports due to the Russian market, FAW Jiefang reported a 60% growth in other overseas markets, indicating strong performance and a positive outlook for future international sales [23][24].