NIO(US:NIO) 雷峰网·2025-08-01 00:41Core Viewpoint - The article discusses the launch of the L90 series by the NIO brand, Le Dao, highlighting its competitive pricing strategy and features aimed at addressing the needs of family users in the large three-row SUV market [1][19]. Pricing and Model Details - The L90 series includes six-seat and seven-seat versions, with three configurations: Pro, Max, and Ultra. The six-seat Pro version is priced at 265,800 CNY, and with battery rental (BaaS), it drops to 179,800 CNY [4][6]. - The seven-seat versions are priced 6,000 CNY higher than the six-seat versions, while both Ultra models are priced at 299,800 CNY, with a rental price of 213,800 CNY [5][6]. - The L90 is positioned to cover the 200,000 to 300,000 CNY price range, competing not only with similar models but also with the BYD Song Plus [11][12]. Market Reception and Sales Performance - Following the launch event, there was a significant interest in the L90, with reports of high customer engagement and a lock-in rate exceeding 50% at some stores [11][8]. - The L90 aims to address the limitations of traditional three-row SUVs, focusing on space efficiency and charging anxiety, which are common pain points for users [12][19]. Product Features and Innovations - The L90 is built on a new 900V electric platform, offering a vehicle length of 5,145 mm and a wheelbase of 3,110 mm, achieving a space utilization efficiency of 81.5% [13]. - The vehicle features a 2-3-2 seating arrangement for the seven-seat version, with optimized access to the third row [13]. - The L90 includes a front trunk with a capacity of 240 liters and a rear storage space of 430 liters, enhancing its utility for family outings [13]. Performance and Technology - The L90 offers impressive performance with a rear-wheel drive version producing 340 kW and accelerating from 0 to 100 km/h in 5.9 seconds, while the all-wheel drive version reaches the same speed in 4.7 seconds [14]. - It features advanced driving assistance technologies, including 30 high-performance sensors and support for NOA (Navigation on Autopilot) [15]. Strategic Importance - For NIO, the L90 represents a critical product launch, as it seeks to revitalize the Le Dao brand and meet ambitious sales targets, especially after the L60 model faced sales challenges [17][18].