Apple(US:AAPL) 贝塔投资智库·2025-08-01 04:07Core Viewpoint - Apple reported its fastest revenue growth in nearly three years, driven by a rebound in demand for iPhones and related products in China, exceeding Wall Street expectations [1][4]. Financial Performance - For the third fiscal quarter, Apple achieved a revenue of $94 billion, a year-over-year increase of 9.6%, surpassing the average analyst forecast of $89.3 billion [1]. - Earnings per share reached $1.57, exceeding the expected $1.43 and up from $1.40 in the same period last year [1]. - The gross margin for the third quarter was 46.5%, which was 60 basis points higher than expected [7]. Future Outlook - Apple anticipates overall revenue growth of 10% to 20% for the quarter ending in September, significantly better than the previous analyst forecast of 3% [4]. - The service business is expected to maintain a growth rate similar to the current quarter's 13% increase [4]. Sales Performance - iPhone revenue totaled $44.6 billion, a 13% increase year-over-year, exceeding market expectations by $4.5 billion [9]. - Sales in the Greater China region reached $15.4 billion, a 4.4% increase compared to the previous year, contrasting with declines in the previous two quarters [7]. Impact of Tariffs - Tariffs had a lesser-than-expected impact, contributing only 1 percentage point to the sales growth, despite an anticipated loss of $800 million due to tariffs [5][6]. - The company expects tariff-related expenses to increase by $1.1 billion in the current quarter [6]. Service Business - The service segment generated $27.4 billion in revenue, growing 13% and surpassing Wall Street's expectation of $26.8 billion [12]. - However, the service business faces challenges from regulatory scrutiny and potential changes to the App Store policies [12]. Hardware Sales - Mac sales reached $8.05 billion, exceeding expectations of $7.3 billion, driven by new product releases [17]. - iPad revenue was $6.58 billion, down 8.1% year-over-year, falling short of the $7.1 billion forecast [17]. - The wearables, home, and accessories segment saw a decline of 8.6%, totaling $7.4 billion, below the expected $7.8 billion [17]. Artificial Intelligence Investment - Apple is increasing its investment in artificial intelligence, viewing it as a significant technology for the future [14][16]. - The company has acquired approximately seven companies this year to enhance its AI capabilities [14]. Product Development - Apple plans to release new products, including an updated version of the Vision Pro headset and a new Ultra watch with satellite connectivity [19]. - The company is also developing new AirPods and an updated Apple TV box [19].