Apple(US:AAPL) 美股研究社·2025-08-01 11:27Core Viewpoint - The article highlights Apple's strong financial performance in the latest quarter, driven by robust sales in its iPhone and Mac segments, while also addressing concerns regarding its progress in AI technology and competition in the market [4][16][23]. Financial Performance - In Q3, Apple's total revenue reached $94.04 billion, a nearly 10% year-over-year increase, significantly surpassing market expectations of $89.53 billion, marking the highest revenue for this quarter in recent years [4]. - Net profit for the quarter was $24.43 billion, reflecting a year-over-year growth of approximately 9.3% [4]. - Revenue from the Greater China region was $15.37 billion, up 4.35% year-over-year, reversing a downward trend from the previous two quarters [4]. Business Segment Performance - iPhone revenue was $44.58 billion, a 13.5% year-over-year increase, driven by strong demand for the iPhone 16 series, which outperformed the previous year's iPhone 15 [8][10]. - Mac revenue reached $8.05 billion, a nearly 14.8% year-over-year increase, attributed to the competitive edge of products featuring the M4 chip and strategic pricing adjustments [10]. - The services segment generated $27.42 billion, achieving a year-over-year growth of 13.3%, solidifying its position as Apple's second-largest revenue source [12]. - iPad revenue was $6.58 billion, down 8% year-over-year, while wearables and other hardware revenue was $7.4 billion, declining by 8.6% [14]. Market Position and Challenges - Despite strong financial results, Apple's stock price has fallen approximately 17%, with market expectations for it to become the first company to surpass a $4 trillion market cap being overshadowed by competitors like Nvidia and Microsoft [16]. - Concerns regarding Apple's slow progress in AI technology have led to skepticism in the market, with the company perceived as lagging behind competitors [17][21]. - Apple faces challenges in retaining AI talent, with reports of key AI researchers being poached by competitors like Meta [20]. - The company plans to significantly increase its investment in AI and is open to acquisitions to accelerate its development in this area [21]. Conclusion - While Apple's financial performance in hardware and services remains strong, the market's focus on its AI capabilities presents a significant challenge that the company must address to maintain investor confidence and long-term growth [23].