Meta Platforms(US:META) 光大证券研究·2025-08-02 00:03Core Viewpoint - Meta's Q2 2025 earnings report exceeded expectations, showing strong revenue growth and positive guidance for Q3 2025, driven by AI-enhanced advertising performance [4][5]. Group 1: Financial Performance - In Q2 2025, Meta achieved revenue of $47.516 billion, surpassing Refinitiv consensus estimates by 6.05%, and representing a year-over-year growth of 21.6% compared to 16.1% in Q1 2025 [5]. - The company reported a net profit of $18.337 billion, exceeding consensus estimates by 22.05%, with a year-over-year growth of 36.2% [5]. - For Q3 2025, Meta's revenue guidance is set between $47.5 billion and $50.5 billion, indicating a year-over-year growth of 16.5%, with the midpoint exceeding consensus estimates by 4.4% [5]. Group 2: Advertising Revenue Growth - Meta's advertising revenue reached $46.563 billion in Q2 2025, reflecting a year-over-year increase of 21.5%, up from 16.2% in Q1 2025 [6]. - The number of daily active users across Meta's apps reached 3.48 billion, a year-over-year increase of 6.42%, while the average revenue per user (ARPPU) was $13.65, growing by 14.8% [6]. - AI initiatives have significantly improved ad conversion rates, with Instagram seeing a 5% increase, and Reels and Feed both experiencing a 4% boost due to AI-driven models [6]. Group 3: Investment and Capital Expenditure - Meta's capital expenditures in Q2 2025 totaled $17 billion, marking a 100.8% year-over-year increase [8]. - The guidance for total capital expenditures in 2025 has been raised from $64 billion to $66 billion, with a range of $66 billion to $72 billion [8]. - The company plans to significantly increase investments in AI infrastructure and talent in 2026, driven by high ROI from AI in advertising and content engagement [8]. Group 4: Reality Labs Performance - Meta is accelerating the commercialization of AI glasses in partnership with Oakley, and sales of Ray-Ban Meta AI glasses are increasing, although sales of Quest devices are declining [7]. - Reality Labs reported an operating loss of $4.53 billion in Q2 2025, which has expanded both year-over-year and quarter-over-quarter [7].