Coinbase(US:COIN) 美股IPO·2025-08-02 14:18Core Viewpoint - Coinbase is undergoing a significant strategic transformation to become an "everything exchange," planning to move all assets, including stocks, derivatives, and prediction markets, onto the blockchain for trading [1][3][10]. Group 1: Strategic Expansion - The CEO Brian Armstrong announced on social media that Coinbase aims to consolidate all trading assets in one place, emphasizing the inevitability of assets moving on-chain [3][5]. - The company plans to introduce tokenized equities as a key next step, viewing the $100 trillion traditional stock market as a prime opportunity for blockchain transformation [10][11]. - Coinbase's expansion strategy aims to provide a unified platform for trading diverse assets, moving beyond traditional cryptocurrency trading pairs [11][12]. Group 2: Competitive Landscape - This initiative intensifies competition with other platforms like Robinhood, Gemini, and Kraken, which have already opened tokenized stock products to users outside the U.S. [12]. - Coinbase's goal is to become a top financial services application within the next decade, as stated by its CEO [12]. Group 3: Regulatory Environment - Recent changes in the regulatory environment are encouraging Coinbase to accelerate its diversification efforts, with clearer guidelines on stablecoins and a more defined digital asset regulatory framework [13][14]. - Despite a 26% decline in revenue in Q2, the company views these developments as catalysts for growth, with a 12% increase in stablecoin activity revenue partially offsetting weaker trading income [14][15]. - The launch of the "Base App" indicates Coinbase's shift from a cryptocurrency trading platform to a comprehensive financial services provider, aiming to redefine the boundaries of digital asset trading in a supportive regulatory environment [15].