特斯拉也开始挤牙膏了

Core Viewpoint - The article discusses Tesla's current challenges and strategic adjustments in response to declining sales and increasing competition in the electric vehicle market, particularly in China. It highlights the company's need to innovate and adapt to consumer demands while facing pressure from rivals. Group 1: Tesla's Current Situation - Tesla recently faced its worst quarterly performance in a decade, with Q2 2025 revenue dropping 12% to $22.5 billion and profit falling 16% to $1.2 billion, indicating a tough road ahead for the company [4][25]. - The company has seen a significant decline in global delivery volumes, with a 13.3% year-over-year drop in the first half of the year and a record quarterly decline of 38.4% in Q2 [25][27]. - In the U.S. market, particularly in California, Tesla's delivery volumes have decreased for seven consecutive quarters, with a 21% drop in Q2, which is worse than the overall electric vehicle market decline of 13% [25][27]. Group 2: Product Strategy and Innovations - Tesla's product innovation has been slow, with major models like the Model 3 and Model Y seeing their first updates years after their initial launch, raising concerns about the company's ability to keep pace with market demands [9][10]. - The introduction of a lower-priced Model Y variant is seen as a response to consumer needs, but it is delayed until late 2025, which may hinder its effectiveness in a rapidly evolving market [30][37]. - Recent updates to the Model Y, including a new six-seat version tailored for Chinese consumers, reflect a shift towards more localized product offerings, indicating Tesla's recognition of the need to adapt to regional preferences [22][23]. Group 3: Competitive Landscape - Tesla's market share in China has dropped from a peak of 15% in 2020 to 7.6%, as competitors like BYD and new entrants such as Xiaomi gain traction in the electric vehicle segment [27]. - The overall electric vehicle market in China is growing rapidly, with a 35.5% increase in sales in 2024, while Tesla's growth is lagging at just 8.8% [27][30]. - The competitive pressure is exacerbated by the introduction of numerous new models from rivals, making it challenging for Tesla to maintain its market position with its existing product lineup [27][30].