ECOVACS(SH:603486) 雷峰网·2025-08-04 00:48Core Viewpoint - The article highlights the strategic hiring of Li Jufan as CMO by Laimu Technology, emphasizing his extensive marketing experience and successful track record in the lawn mower robot industry, which is expected to enhance the company's market position and product development capabilities [2]. Group 1: Company Overview - Laimu Technology has appointed Li Jufan, a veteran with 20 years of marketing experience, as CMO, aiming to leverage his expertise in the lawn mower robot sector [2]. - Li Jufan previously held significant roles at Huawei and Ecovacs, where he was instrumental in launching and marketing lawn mower robots, achieving notable sales figures [2]. - The company has successfully completed a crowdfunding campaign, raising $7.4 million and securing over 3,000 units sold, with a first-month order value of $3.3 million [3]. Group 2: Market Strategy - Laimu Technology's product strategy includes a unique track chassis design to enhance off-road performance and the use of traditional rotary blades to improve cutting capability, targeting the North American large yard market [2]. - The marketing investment for Laimu Technology is reported to be 30% of its budget, indicating a strong focus on market penetration and brand visibility [3].