卖出30亿台的iPhone，不会被轻易杀死

Core Viewpoint - Despite the emergence of various products aiming to replace the iPhone, it continues to thrive, achieving significant sales milestones and maintaining its status as a leading device in the market [4][5][10]. Financial Performance - In Q3, Apple reported total revenue of $94.04 billion, with iPhone sales contributing $44.58 billion, which is more than double the revenue from all other products combined [12]. Sales Milestones - The iPhone has surpassed 3 billion units sold, equating to nearly half of the global population [6]. The sales growth has accelerated, taking only four years to reach this milestone from 2 billion units, compared to previous intervals of nine and five years for earlier milestones [8]. Market Competition - The rise of generative AI and mixed reality technologies poses potential threats to the iPhone's dominance, with expectations that these innovations could lead to the development of entirely new product forms that may disrupt the smartphone market [13][39]. Product Evolution - The iPhone is evolving into a creative tool, with features aimed at enhancing professional content creation, such as advanced camera capabilities and audio mixing functions [26]. This reflects Apple's strategy to maintain the iPhone's relevance in a changing technological landscape [12]. Future of Smart Devices - While smart glasses and other AI devices are seen as potential successors to the smartphone, the iPhone is expected to coexist with these new technologies, serving different roles in the user experience [47][50]. The iPhone may transition to a role similar to that of personal computers, focusing on areas where smart glasses cannot reach [50].