海底捞搞小火锅，陪吃熊哭了

Core Viewpoint - The article discusses the competitive landscape of the single-person hot pot market, particularly focusing on Haidilao's new self-service hot pot brand, which aims to capture a segment of consumers looking for affordable dining options while facing challenges of differentiation and market saturation [4][22]. Group 1: Market Dynamics - The single-person hot pot market is experiencing significant competition, with various brands like Weilai, Longge, and Nongxiaoguo rapidly expanding their presence [4][22]. - As of 2025, the number of hot pot outlets in China is expected to exceed 50,000, accounting for one-tenth of the total hot pot market [22]. - The market is characterized by a price war, where brands compete primarily on cost rather than quality, leading to concerns about sustainability and consumer trust [25][29]. Group 2: Haidilao's Strategy - Haidilao has launched a self-service hot pot brand priced at 59.9 yuan per person, targeting budget-conscious consumers such as workers, students, and families [4][17]. - The new model is designed to be cost-effective, with smaller outlets and reduced staffing needs, allowing for a quicker service cycle and lower operational costs [18][19]. - Unlike previous sub-brands, this initiative is not solely driven by Haidilao's internal team but involves collaboration with an external team experienced in the hot pot sector [19][20]. Group 3: Challenges and Risks - The hot pot industry faces challenges related to price competition, operational efficiency, and franchise management, which can lead to inconsistent quality and brand dilution [25][27][28]. - The reliance on low prices as a competitive strategy poses risks, as it may not ensure customer loyalty or repeat business [24][31]. - The article suggests that if the future of the hot pot market hinges solely on price, it may lack long-term viability [31].